LISTOS CALIFORNIA: Powered by Art
In 2020 Listos California, a program funded by CA Governor Gavin Newsom in the Office of Emergency Services (CalOES) began an art-based campaign to reach the most vulnerable communities in Calfornia. Disaster preparedness, in a year with an unprecedented pandemic and a spate of deadly wildfires throughout the state, could not be more important and reaching communities that are disproportionately impacted and under resourced was imperative.
Spearheaded by Listos co-Chair Justin Knighten, the campaign commissioned artwork from designers and artists from target communities and used it to reach underserved populations throughout California. Tre Borden /Co. was selected as an art consultant to source artists from the Latinx and Korean communities in California. The artists selected were Ernesto Yerena Montejano and Daniel Hyo Kim. The campaign artwork was used to reach millions of vulnerable Californians to help them get information regarding Covid-19 and other disasters as well as stay connected within their communities.
LISTOS CALIFORNIA (www.listoscalifornia.org)
Daniel Hyo Kim
Ernesto Yerena Montejano